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Business and Politics

Hindustan Unilever: Once trounced, twice humbled

HUL has been clearly outwitted by Sebamed’s ads. In the courts, Sebamed beat HUL 2-0,  writes Dr. Sandeep Goyal &nb...

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Business and Politics

Brand Biden: Old, but likeable & trustworthy

Dr. Sandeep Goyal tells about Ipsos, the market research agency that ran a brand check on Mr. ...

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Business and Politics

Thank you Mr. Kamath - Better late than never!

Following the news of ASCI banning surrogate ads of 12 liquor companies, Dr. Sandeep Goyal Read More

Business and Politics

Celebrating Ziva Dhoni’s first endorsement

Dr. Sandeep Goyal wonders whether the former Indian cricket team captain's daughter should be ...

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Business and Politics

I Want To Live Life By ‘Doing Nothing’

A bit of a late realization, but a self-discovery nevertheless arrived at after much introspection, writes Dr. Sandeep Goyal <...

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Trending

Queen of OTT: Radhika Apte

Radhika Apte clearly outpaced all her competitors and peers in the OTT space to top the Indian Institute of Human Brands (IIHB) Report just rel...

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Business and Politics

2020 In One Word: What’s Yours?

Dr Sandeep Goyal views the year 2020 as the time that has introduced us to the “new” normal.

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Business and Politics

Bollywood Rebooted

Authentic, the one word, which describes Diljit Dosanjh better than any other, writes Dr Sandeep Goyal

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Business and Politics

The Storm In A Teacup

Dr. Sandeep Goyal puts down his thoughts on the recent developments in the F&B industry after FSSAI's 'Eat Right India' ca...

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Business and Politics

The brand mascot who walked the talk

He started to feature in his brand advertising almost four decades ago making him a brand mascot in the mold of...

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